Sara Olsen is the owner of Sara Olsen & Associates, a marketing firm in Durango focused on helping small local businesses and organizations with their brand development and marketing management for the past 15 years. She moved to Durango in 1997 and for her first 10 years served as Regional Sales Manager for Roberts Radio, and then as General Manager for American General Media, a radio group with a 7-station cluster in the Four Corners region.
Music has always been a significant part of Sara’s life. Her mother was a classically trained pianist since childhood and her father a professional opera singer for the first decade of his musical career; they both also sang and played in professional, community and church choirs and quartets throughout their lives. Sara remembers the inspiration that her parents, various family members and music teachers provided throughout her childhood and school years, which informed her love of music as well as her interest in playing the piano from a young age. She has accompanied piano for and sang in school and church choirs, and currently plays the keyboards in a neighborhood garage band.
Sara has three grown children, Amanda, Layne and Garrett, and lives with her partner, Geoff. She has a deep love and appreciation for music across multiple genres, spending time with her family and friends, traveling and recreating in the outdoors, and being a part of the Durango community.